LIZELLE MCDERMOTT

Lizelle McDermott is a journalist by trade but has over 13 years ICT marketing communications experience having worked with both local and global communications agencies. In addition to that, she has in-depth ICT research experience and has worked across various verticals including healthcare, public sector, energy, and FMCG. Her core specialty lies in taking complex technologies and simplifying them to communicate them to a broader market – both B2B and B2C. She has been actively involved in social media, both personally and in a professional context. She has managed several events, including launching the UKbased event IP EXPO in South Africa.

Client experience:

Microsoft, Samsung, Avanade, Canadian Solar, Fernridge Consulting, Cisco, Neotel, Intel, CA Southern Africa, Nokia Siemens Networks, Internet Solutions, Huge Telecom, Huge Group (incl. Investor Relations), Blue Label Telecoms (incl. Investor Relations), Business Connexion, StorTech, MSi, Eyeballs Mobile, Philips Lighting, GS Telecom, KFC, Ampath, Itec, Merchants, 3fifteen, Hitachi Data Systems, Mobile Web Africa, First National Bank (FNB), ASUS, Fondi, IITPSA, Logikal, Nokia, International Data Corporation (IDC) and MyWorld of Tomorrow.

She has experience across several other multinational and local brands, including Cisco, CA Southern Africa, Samsung Mobile, Neotel, Business Connexion, Internet Solutions, First National Bank (FNB), ASUS, Nokia Siemens Networks, International Data Corporation and MyWorld of Tomorrow.

Her passion for technology is evident in the way in which she approaches her clients’ businesses and the creative concepts for “out-of-the-box” public relations activities. She also has a passion for emerging technologies, particularly in mobile and has a particular soft spot for the African developer community – our local pioneers in driving innovation.